Climate change is significantly reshaping parental perspectives. About 91% of parents express concern about climate change, with 53% indicating it has influenced their views on having more children. Additionally, 43% of concerned parents have reconsidered their career choices based on a company's commitment to environmental and social issues.

Parents show a strong preference for sustainably sourced products, with 64% indicating they prefer to buy such items. Furthermore, 51% believe that a company's sustainability practices significantly influence their purchasing decisions, highlighting the importance of corporate accountability in climate action.

Even amidst economic challenges, parents remain committed to sustainable purchasing, with 84% acknowledging the rising cost of living. Notably, 56% are willing to pay more for environmentally friendly products, demonstrating a strong inclination to invest in sustainability despite financial constraints.